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In the Loop Recycling in Ashford Questionnaire privacy notice

We keep this privacy notice under regular review and it was last updated on 20 February 2024.

Kent County Council respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

Who we are

Kent County Council collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the United Kingdom General Data Protection Regulation (‘UK GDPR’) and the Data Protection Act 2018. We are responsible as ‘controller’ of that personal information. The Kent Resource Partnership are working closely with Ashford Borough Council, Hubbub (an environmental charity), Streetspace Group and metroSTOR, Litter Lotto and N+P (dry and mixed recycling processors in Kent) to improve recycling rates across Kent. The ‘In the Loop’ project is a pilot based in the Ashford town centre and a survey has been created to obtain the views and usage habits of residents and businesses within Ashford.

Our Data Protection Officer is Benjamin Watts.

Personal information we collect and use

Information collected by us

In the course of you completing a questionnaire to obtain your views and usage of recycling facilities in Ashford town centre we collect the following personal information if you choose to provide it to us:

  • Email address and name (if mentioned in email address).
  • Your identity (age band for example, 25 to 44)
  • Your gender.

How we use your personal information

We use your personal data to:

  • contact you for your initial views and habits around the usage of recycling facilities within Ashford town centre
  • contact you with a follow-up survey to understand whether your views and habits have changed around the usage of recycling facilities within Ashford town centre
  • contact you for the purposes of entering you into the prize draw and to notify you to issue you with a prize in the event you are a prize draw winner
  • raise awareness of recycling facilities within Ashford town centre with the aim of increasing the recycling rates amongst residents and businesses.

When appropriate to the service concerned KCC collect basic customer profile information, like age range and gender, to help understand recycling facility usage trends and to inform future service provision decisions and/or service improvement.

Your age range and gender information will be grouped together with other customers' responses, not individually, and used to create a non-personal anonymised aggregated summary report of questionnaire findings and trends, for example X% of respondents to the questionnaire live in Ashford, are male and are within the age range of 18-25 years old and who use these recycling facilities every week.

Reasons we can collect and use your personal information

We rely on Article 6(1) - the data subject has given clear consent as the lawful basis on which we collect and use your personal data.

The provision of your email address is required from you to enable us to understand your views and habits around the usage of recycling facilities within Ashford town centre, to contact you to enter you into the prize draw, and to notify you to issue you with a prize in the event you are the prize draw winner.

The provision of your gender and age range information is required from you to enable us to understand your views and habits around the usage of recycling facilities within Ashford town centre, and to inform future service provision decisions and service improvement.

As we have a consent basis for collecting your personal data, if you do not provide your email address, gender and age-range, we may not be able to understand recycling usage by residents and businesses within Ashford town Centre, contact you to enter you into the prize draw, or inform future service provision decisions and service improvement.

How long your personal data will be kept

We will hold your personal information:

  • until the follow-up survey has been completed.

The non-personal anonymised aggregated summary report of questionnaire findings and trends will be kept indefinitely, for the purposes of informing future service provision decisions and service improvement.

Who we share your personal information with

We will not share your personal data externally.

We will share the non-personal anonymised aggregated summary report of questionnaire findings and trends with our partners, Ashford Borough Council, Hubbub (an environmental charity), Streetspace Group and metroSTOR, Litter Lotto and N+P for the purposes of informing future service provision decisions and/or service improvement.

We will share personal information with law enforcement or other authorities if required by applicable law or in connection with legal proceedings.

We will share personal information with our legal and professional advisers in the event of a dispute, complaint or claim. We rely on Article 9(2)(f) where the processing of special category data is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity.

Your rights

Under UK GDPR you have rights which you can exercise free of charge which allow you to:

  • know what we are doing with your information and why we are doing it
  • ask to see what information we hold about you (subject access request)
  • ask us to correct any mistakes in the information we hold about you
  • object to direct marketing
  • make a complaint to the Information Commissioner’s Office.

Depending on our reason for using your information you may also be entitled to:

  • object to how we are using your information
  • ask us to delete information we hold about you
  • have your information transferred electronically to yourself or to another organisation
  • object to decisions being made that significantly affect you
  • stop us using your information in certain ways.

We will always seek to comply with your request. However, we may be required to hold or use your information to comply with legal duties. Please note, your request may delay or prevent us delivering a service to you.

For further information about your rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the United Kingdom General Data Protection Regulation.

If you would like to exercise a right, please contact [the Information Resilience and Transparency Team at data.protection@kent.gov.uk.

Your right to withdraw consent

Where we rely on your consent to process your personal information, you can withdraw your consent to our use of your data at any time.

You can do this by emailing kes@kent.gov.uk.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Contact

Please contact the Information Resilience and Transparency Team at data.protection@kent.gov.uk to exercise any of your rights, or if you have a complaint about why your information has been collected, how it has been used or how long we have kept it for.

You can contact our Data Protection Officer, Benjamin Watts, at dpo@kent.gov.uk.

UK GDPR also gives you right to lodge a complaint with Information Commissioner, who may be contacted via the Information Commissioner's website or call 03031 231113.

Read our corporate privacy statement.