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Household Rubbish and Recycling survey privacy notice

We keep this privacy notice under regular review and it was last updated on 25 February 2025.

Kent County Council (KCC) respects your privacy and is committed to protecting your personal data. We are carrying out a survey to ask householders across Kent more about their attitudes and behaviours around recycling, and offering a prize draw. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

Who we are

KCC collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the United Kingdom General Data Protection Regulation (‘UK GDPR’) and the Data Protection Act 2018. We are responsible as ‘controller’ of that personal information. Our Data Protection Officer is Benjamin Watts.

Personal information we collect and use

Information collected by us

In the course of delivering our recycling survey, we collect the following personal information, if you choose to provide it to us, so that you can be entered into the prize draw:

  • Name
  • Email address
  • Mobile number.

We will also be collecting the following demographic information as part of the survey, but this will be collected separately to the prize draw information.

  • Age range
  • Gender
  • Disability
  • Ethnicity
  • District
  • Postcode.

How we use your personal information

We use your personal information to:

  • contact you for the purposes of notifying if you are a prize draw winner
  • analyse data against acorn segments. This will enable us to tailor interventions and messaging to specific groups in future.

Reasons we can collect and use your personal information

When we collect your personal data, we rely on the following legal basis:

  • Article 6(1)(a) - the individual has given clear consent for you to process their personal data for a specific purpose
    The provision of your name and contact details is required to enable us to issue you with a prize in the event you are the prize draw winner. If you do not provide your name and contact details, we will not be able to enter you into the prize draw. The prize draw is optional.

When we collect your ‘special categories of personal data’, (such as health, race, ethnicity, sexual orientation) we rely on the following legal bases:

  • Article (9)(2)(a) - the individual has given explicit consent to the processing of those personal data for one or more specified purposes.

How long your personal data will be kept

Contact details will be kept for a maximum of two months. The information collected as part of the survey will be stored for the current year plus 6 years. Postcodes will be deleted within a week of the survey ending.

Who we share your personal information with

Snap Surveys will be collecting survey responses on our behalf.

The analysis of aggregated data will be shared more widely with partners in district and borough councils. This data will be anonymous.
We will share personal information with law enforcement or other authorities if required by applicable law or in connection with legal proceedings.

We will share personal information with our legal and professional advisers in the event of a dispute, complaint or claim. We rely on Article 9(2)(f) where the processing of special category data is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity.

Your rights

Under UK GDPR you have rights which you can exercise free of charge which allow you to:

  • know what we are doing with your information and why we are doing it
  • ask to see what information we hold about you (subject access request)
  • ask us to correct any mistakes in the information we hold about you
  • object to direct marketing
  • make a complaint to the Information Commissioner’s Office.

Depending on our reason for using your information you may also be entitled to:

  • object to how we are using your information
  • ask us to delete information we hold about you
  • have your information transferred electronically to yourself or to another organisation
  • object to decisions being made that significantly affect you
  • stop us using your information in certain ways.

We will always seek to comply with your request. However, we may be required to hold or use your information to comply with legal duties. Please note, your request may delay or prevent us delivering a service to you.

For further information about your rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the United Kingdom General Data Protection Regulation.

If you would like to exercise a right, please contact [the Information Resilience and Transparency Team at data.protection@kent.gov.uk.

Your right to withdraw consent

Where we rely on your consent to process your personal information, you can withdraw your consent to our use of your data at any time.

You can do this by emailing greenerkent@kent.gov.uk.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Contact

Please contact the Information Resilience and Transparency Team at data.protection@kent.gov.uk to exercise any of your rights, or if you have a complaint about why your information has been collected, how it has been used or how long we have kept it for.

You can contact our Data Protection Officer, Benjamin Watts, at dpo@kent.gov.uk.

UK GDPR also gives you right to lodge a complaint with Information Commissioner, who may be contacted via the Information Commissioner's website or call 03031 231113.

Read our corporate privacy statement.